According to trendwatching.com, we are currently in the state of Nowism. It’s called “the ingrained lust for instant gratification.” It’s an extreme focus on the current state and increased demand to get everything we want immediately. Hhmm sounds like a 3 year old. They show a variety of examples of this playing out. Let’s look how it’s playing out from a health perspective.
Medication – Finished at the doctor’s office and ready to take your medicine immediately? Just stop at the vending machine on your way out and let your antibiotics start working by the time you start up your car.
Food - Vending machines that carry fresh food and kosher food are now available with meals and fresh produce that are good for you where you are – instantly. Running from meeting to meeting and missed lunch? Heading home and no time to stop at the grocery? Don’t worry, your choices now include fresh sandwiches and produce. For this category, I’m putting an order in for a machine with gluten free food!
Exercise & Weight – Instant gratification solutions continue to innovate here – from plastic surgery and lap band surgeries for those who want it quick, to Big Loser shows and the every-person boot camps for people willing to sweat it out. Fitting exercise into a daily routing gets easier when it becomes part of what you have to do, work. An exercise machine connected to your desk? Those are gaining steam, but it’s tough to be on a business call and go at a decent pace without sounding winded.
Health Diagnosis takes time and not always self evident without testing and review of years of health data, so instant here is relevant. The nowism concept has been in development with regards to medical home equipment for years, for people to have their own equipment at home to monitor and track their health. Tom Cruise comes to mind here in a weird way, with the imaging equipment he brought into his home for privacy when Katie was expecting Suri. While shopping at an antique store this weekend I came across this nowism concept – from long ago. I discovered an “old” medical home piece of equipment – a portable EKG machine doctors used when visiting patients in their home. I wonder how long it will be until Hello Health doctors are carrying a new version of this machine.
But how will Nowism intersect with Consumerism where intolerance is usually followed by people voting with their feet – creating changes in prices, business models and processes? How do you want your health, now?